What you'll do
We are hiring a Marketing Data Analyst / CRO to own marketing analytics, reporting and conversion rate optimisation at CoVet. You will report to the Product Marketing Manager and work closely with the performance marketing, lifecycle and product teams.
This is a hands-on role for an analyst who enjoys both the data and the decisions it drives. You will build reliable reporting, find where the funnel leaks, and run the tests that improve conversion from first visit to first record to paying subscription.
You will:
- own marketing reporting and dashboards, so teams can see funnel performance by market, channel and source
- analyse the full funnel from visit to sign-up, activation, subscription and retention, and find where conversion is lost
- design, run and read A/B and multivariate tests on landing pages, sign-up flows, onboarding and email
- improve attribution and measurement across paid channels, the website and the CRM
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