Marketing Analyst/Coordinator at Aditi Consulting
Plano, TX — full-time
Payrate:
$74.00 - $74.62/hr.
Responsibilities:
Digital Merchandising Strategy:
Build compelling product storytelling and merchandising frameworks
Develop category merchandising strategies aligned to revenue, traffic, and customer goals.
oOwn online experiences across
Homepage, Category pages, PDPs, MLPs, Curated Promotional Experiences and beyond
Promotional & Campaign Management:
Develop and oversee execution of digital merchandising strategies supporting key drive period moments
Lead campaign planning for major commercial events. (Black Friday, Prime-like experiences, Labor Day and other commerce holidays)
Align loyalty and membership programs across lines of business
Bundle and attach campaigns
Coordinate initiatives (coupon, promo code experiences, trade in campaigns, gift with purchase programs, financing, etc.)
Customer Journey Optimization:
Design and optimize product discovery tools, such as search, filters, and guided selling experiences.
Continuously refine recommendation algorithms and sort order logic based on customer b