Position Summary
The Digital Marketing Analyst is responsible for driving data-informed marketing strategies by analyzing campaign performance, customer behavior, market trends, and digital engagement metrics. This role combines marketing analytics, digital advertising, customer engagement, website optimization, and social media insights to improve customer acquisition, engagement, retention, and return on investment (ROI). The Digital Marketing Analyst partners with retail sales, lending and other business leaders to provide actionable recommendations that support organizational growth and brand awareness.
Essential Duties and Responsibilities
Marketing Analytics & Reporting
•Develop, track, and analyze key marketing performance indicators (KPIs) across all marketing channels.
•Create and maintain dashboards and reports that provide insights into campaign effectiveness, lead generation, customer engagement, and conversion rates.
•Regularly communicate marketing performance, trends, and recommendations to leadership.
•Conduct ROI analyses for marketing initiatives, campaigns, and product marketing efforts.
Digital Marketing & Campaign Management
•Plan, execute, monitor, and optimize digital marketing campaigns across multiple channels.
•Evaluate campaign performance and implement data-driven adjustments to improve results.
•Monitor customer acquisition costs, conversion funnels, and campaign effectiveness.
•Coordinate campaign tracking and attribution methodologies across platforms.
Paid Advertising
•Partner with Brand and Creative Specialist to manage and optimize paid media campaigns including search, display, video, retargeting, and social advertising.
•Monitor budgetary allocations, performance metrics, and ROI.
•Conduct A/B testing and audience targeting analysis to maximize campaign results.
•Recommend improvements to advertising strategies based on performance data.
Product Marketing & Market Analysis
•Analyze product performance, customer adoption trends, and competitive market conditions.
•Conduct market research to identify opportunities, emerging trends, and customer needs.
•Monitor industry benchmarks and competitor activities.
•Provide recommendations to support product development, positioning, messaging, and go-to-market strategies.
Customer Engagement Management & Email Marketing
•Manage and analyze customer data within data and/or Customer engagement platforms.
•Develop audience segmentation strategies to improve campaign effectiveness.
•Track and report email marketing performance, including open rates, click-through rates, conversion rates, and engagement metrics.
•Recommend enhancements to customer lifecycle marketing an