This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.
The Lead Marketing Analyst – Marketing Optimization helps Cricket get the most from its marketing investment by answering the questions that matter most: what is working, why, and where to invest next. This role takes on complex, often ambiguous business problems, structures them into testable hypotheses, and delivers objective, evidence-based recommendations. It is accountable for the quality and adoption of its analysis; channel execution remains with functional owners.
PROBLEM SOLVING & DEEP-DIVE ANALYSIS:
• Frame ambiguous business questions into clear hypotheses and analytical plans
• Conduct deep-dive analyses to diagnose performance shifts and identify root causes
• Size opportunities and model the expected impact of recommended actions.
MEDIA EFFECTIVENESS & SPEND OPTIMIZATION:
• Measure media and advertising effectiveness across paid, owned, and field channels
• Interpret marketing mix modeling and other measurement approaches to guide budget allocation
• Identify opportunities to reallocate and optimize marketing spend, and deliver investment recommendations to marketing leadership and Finance.
TESTING & EXPERIMENTATION:
• Build and manage an incrementality testing and experimentation roadmap
• Design tests with sound methodology and translate results into decisions.
CROSS-FUNCTIONAL PARTNERSHIP:
• Partner with Media, Brand, agency partners, Finance, and Data teams to align on measurement standards
• Advise on targeting and channel strategy; media planning and buying remain with Media and agency teams.
QUALIFICATIONS:
• Bachelor's degree in Analytics, Economics, Statistics, Marketing, or related field desired
• 5+ years of experience in marketing analytics, media measurement, or advertising effectiveness
• Experience with marketing mix modeling, incrementality testing, and experiment design
• Proficiency in SQL; Python or R preferred
• Strong structured problem-solving skills and ability to communicate complex findings simply to senior leaders
• Experience working with media agency and platform data
• Wireless, telecom, subscription, or retail experience preferred.
Overall Purpose: THIS JOB REQUIRES SPECIAL APPROVAL FROM THE COMPENSATION JOB FAMILY OWNER. Identify, develop, and execute data-driven marketing strategies, programs and capabilities for new and existing products or services to drive brand awareness, customer engagement, and revenue growth.
Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
• Developing Marketing Strategies: Plan and implement comprehensive marketing programs t