Role Specific Information
Job Description
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
As Senior Recruitment Marketing Analyst, you will develop, create and execute recruitment marketing strategies to build and strengthen Kohl’s employer brand and increase candidate engagement. You will use data to drive business results and deeply understand the recruiting and talent ecosystem.
What You’ll Do
- Manage and maintain budget and strategy decisions and share best practices and recommendations to increase brand awareness and candidate traffic
- Create talent attraction strategies for key job openings and talent pipelines, including media planning, campaign management, optimization and recommendations
- Manage vendor relationships as the primary contact for escalation, negotiate and advise on contract terms and renewals and hold vendors accountable to KPIs and SLAs
- Manage programmatic and recruitment partnerships by analyzing funnel metrics and vendor reports to allocate budget and optimize job board investments while collaborating with account teams to launch and monitor campaigns for maximum ROI and strategic vendor utilization
- Measure campaign impact and the success of content strategy through analysis of related KPIs and the utilization of web analytics tools and marketing automation platforms
- Manage CRM email campaign development and execution, partnering across teams to optimize workflows, coordinate creative assets, and ensure accurate performance tracking
- Lead the careers site strategy by recommending and executing updates to the Content Management System (CMS), including enhancing site design, improving overall functionality, and source mapping for applicant tracking.
- Manage multiple projects simultaneously from inception to completion, including planning, resource allocation and timeline management