Are you ready for what’s next?
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview:
The Sr. Digital Analyst is a strategic partner across marketing, product, and data teams, transforming complex datasets into actionable insights, predictive models, and forward-looking recommendations. This role influences digital product strategy and marketing effectiveness by applying rigorous analysis, using AI-enabled tools where appropriate, and communicating insights clearly to senior stakeholders.
At Brunswick, we have passion for our work and a distinct ability to deliver.
Key Responsibilities
Advanced Data Modeling & Forecasting
- Design and implement statistical models (e.g., regression, time series, clustering, classification) to forecast performance, identify key drivers of marketing ROI, and predict user behavior across channels.
- Build and maintain forecasting models to project marketing performance (e.g., CPA, LTV, ROAS) and inform budget allocation decisions.
- Partner with Finance and Marketing teams to inform media-mix and budget-allocation decisions through scenario modeling and simulations.
Strategic Marketing & Product Analytics
- Partner with Marketing teams to define requirements for website measurement frameworks that support reliable web analytics.
- Lead deep-dive analyses on digital campaign performance across channels (Paid Search, Paid Social, Display, etc.) to identify key levers for growth.
- Develop and refine attribution models to understand marketing effectiveness across touchpoints and inform investment decisions.
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