MEDvidi is an AI-powered online mental healthcare clinic operating in the United States. For over six years, we've been developing our telemedicine platform to make mental healthcare more accessible, efficient, and scalable.
Our Marketing team helps connect patients with mental healthcare through paid and organic acquisition. Working within our cross-functional Demand and Supply group, we focus on growing demand efficiently while balancing marketing performance with provider availability across US states.
We're looking for a second Marketing Data Analyst to help improve marketing measurement, analyze acquisition performance, and identify growth opportunities.
This is a data-driven role combining marketing analytics, hands-on web analytics, and a strong business mindset. You'll work with data from multiple sources, improve tracking and attribution, investigate conversion bottlenecks, and translate analytical insights into actionable recommendations.
Initially, you'll help strengthen our web analytics and data quality. Over time, your focus will expand toward deeper marketing analysis, experimentation, and optimizing acquisition investments.
- Analyze the performance of paid and organic marketing channels and individual campaigns.
- Own and improve web analytics tracking, including event tracking, conversion tracking, and data collection across marketing channels.
- Work with Google Analytics 4, Google Tag Manager, and Data Layer to ensure accurate and reliable marketing data.
- Monitor marketing attribution, investigate data discrepancies, and resolve measurement gaps in collaboration with engineering teams.
- Support the implementation and optimization of server-side tracking, considering healthcare data privacy and compliance requirements.
- Forecast marketing efficiency and help optimize paid marketing spend across channels, campaigns, and markets, considering provider availability and capacity.
- Build and maintain dashboards to monitor acquisition performance, conversion funnels, CAC, ROAS, and LTV.
- Plan, launch, monitor, and analyze A/B experiments, identifying opportunities to improve conversion and marketing efficiency.
- 5+ years of experience in Data Analytics, with strong and recent hands-on experience in Marketing Analytics, Web Analytics, or Growth Analytics.
- Proven experience in B2C web marketing analytics, including website acquisition, conversion funnels, and marketing performance optimization.
- Experience working with the US market, preferably in established international product companies.
- Strong experience analyzing paid acquisition channels, particularly Google Ads, Meta Ads, or similar pe