Reporting to the Vice President of Marketing & Entertainment, the Marketing Analyst is responsible for managing financial month-end reporting, budget forecasting, and P&L analysis, while providing actionable insights that support the Marketing Department’s strategic initiatives. By evaluating market trends, competitor activity, and customer behaviors across existing customers and prospective audiences, this role helps foster a data-driven culture. The Marketing Analyst collaborates with department leaders to gather, manage, and analyze data necessary to support research initiatives, marketing performance evaluations, budgeting processes, and business decision-making.
CORE RESPONSIBILITIES
1. Monthly review of departmental P&L. In addition, track departmental expenses for proper invoice/expense classification. Research outstanding/accrued line items to assure monthly departmental budgets close with minimal adjustments or carry overs to next reporting cycle.
2. Analyzes and interprets complex data sets using software like Microsoft Excel/VBA, Power BI, SAS Enterprise Guide or Microsoft Fabric that include segment/campaign profitability and customer behavior or trends.
3. Generates reports that analyze customers, competition, the industry, and marketing activities using charts, graphs, explanatory text and previously developed ROI formats. Utilizes statistical analysis and data visualization techniques to communicate findings and recommendations to stakeholders in both reports and presentations.
4. Identifies and targets customer segments based on demographics, preferences, behaviors and other relevant criteria, to create a personalized marketing experience.
5. Investigates and conducts deep dives into data across various marketing channels to understand customer engagements and analyze user behaviors throughout the customer journey.
6. Align closely with the Strategic Marketing and Data Analytics team at our sister property to leverage shared workflows, tools and best practices.
7. Performs other duties as assigned to support the efficient operation of the department.
EDUCATION, EXPERIENCE AND QUALIFICATIONS
o Bachelor’s degree preferably in business marketing or quantitative field (e.g. Economics, Statistics, Math) or related field required.
o Minimum two (2) years of experience data analysis from start to finish in a marketing, sales or media environment required.
o Casino marketing or casino analytics experience preferred.
o Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
o Currently hold or ability to obtain a Nevada Gaming License.
KNOWLEDGE, SKILLS AND ABILITIES (KSA)
o Experience with data visualization, reporting & dashboard buildin