Senior Marketing Analyst
Performance Analytics & Insights | SW Marketing
Position Summary
The Senior Marketing Analyst is a highly technical, hands-on role responsible for transforming complex data from multiple marketing and sales systems into actionable business insights. This individual serves as a critical resource within the Performance Analytics and Insights team, enabling data-driven decision-making across the SW Marketing organization through advanced analytics, robust data infrastructure, and executive-ready reporting. The role requires deep expertise across the full analytics stack, from raw data extraction and engineering through visualization and strategic insight delivery, combined with strong business acumen, in-depth knowledge of B2B marketing strategy, the marketing technology (martech) stack, Salesforce CRM, and end-to-end sales processes. This role also provides hands-on support to marketing operations, ensuring the operational infrastructure that powers demand generation, lead management, and campaign execution is data-sound and performing as intended.
Essential Functions
Analytics and Data Modeling
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