Marketing Business Analytics Data Analyst, Marketing - Lakeland at Publix
Lakeland, FL — full-time
The purpose of this position is to develop financial analytical solutions. This position uses data analytics to uncover trends that drive decision making that improves profitability and performance of our stores, products, and services. These solutions are created by:
mining billions of transaction records with programing languages
linking those records to internal and external data sources
summarizing data with mathematics, business, and
visualizing and reporting analytical outputs for stakeholders’ use
This position requires an agile software development mindset and the ability to deliver end-to-end full-stack solutions, including ideation/brainstorming, data/feature engineering and cleaning, data wrangling, coding, testing, deploying, and maintenance.
Responsibilities include:
Responsible for analytical requests that deliver data-driven insights, dashboards, reports, and recommendations to support business and leadership decisions across Publix.
Develop descriptive analytical models to provide business insights and recommendations across Publix business areas, including Marketing, Corporate Purchasing, Real Estate, and other support areas.
Developing, executing, and improving weekly reports and automated analytical processes, validating data for accuracy, monitoring systems, and gathering information from subject-matter experts to ensure timely and reliable results.