OverviewThe Microsoft 365 & Copilot for Individuals team is looking for a data-fluent, business-minded Senior Copilot Business Analyst to help shape how we understand and improve the Copilot usage in the core Microsoft 365 apps like Word, Excel, PowerPoint, Outlook, and OneDrive; from product usage and engagement through paywall interactions and Premium subscription upgrades.
The Microsoft 365 for Individuals team owns end-to-end marketing experiences for consumers across Microsoft 365 subscriptions and individual products in the portfolio.
In this role, you will build and own the usage consumption-to-upgrade measurement framework, helping the business understand the factors that influence Copilot engagement and subscription conversion. You will evaluate opportunities across key levers, including usage growth, engagement intensity, paywall experiences, campaigns, and in-product surfaces.
You will also help establish attribution across customer touchpoints and turn complex behavioral data, business performance signals, and research into clear recommendations that influence marketing, product, and investment decisions.
This role is great for someone who enjoys working at the intersection of data, marketing, product, and business strategy. You will work deeply with data, but your most important deliverable is not the dashboard. It is the insight, recommendation, or decision that comes from it.
The successful candidate will bring proficient analytical rigor, marketing and customer fluency, curiosity, and an ability to communicate complex insights in ways that enable action. You will also have opportunities to apply AI tools to modern marketing and analytical challenges.
What Success Looks Like?
Success in this role means helping the organization move beyond simply reporting what happened to understanding why it happened, what matters most, and what we should do next.
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