JOB OVERVIEW:
This position is responsible for optimizing omnichannel marketing campaigns and the lead generation center of excellence. In this role you will help plan and enhance marketing campaigns across all paid and organic media channels. This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as track and monitor lead performance and optimize marketing a sales lead handoff.
KEY RESPONSIBILITIES:
- Responsible for analyzing and optimizing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
- Responsible for tracking, reporting and analyzing lead funnels, lead revenue and development/automation of regular reports through Salesforce.com
- Analyzes external and internal customer data using spreadsheet (Excel) models, web analytics tools (Google/Marketo), statistical analysis tools, and campaign management software tools.
- Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience.
- Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
- Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.
SPECIFIC KNOWLEDGE & SKILLS:
- Strong organization skills and ability to manage multiple projects and work with multiple business partners.
- Working knowledge of Excel, Salesforce.com and Tableau
- Track record of using data and insights to drive change and implement new initiatives
- Strong communication skills, ability to clearly articulate insights to a wide range of audiences.
- Knowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities strongly preferred.
- Intellectual curiosity, flexibility, and high attention to detail
GENERAL SKILLS & COMPETENCIES:
- Strong understanding of industry practices
- High proficiency with tools, systems, and procedures
- Good planning/organizational skills and techniques
- Good decision making, analysis and problem solving skills with ability to multi-task
- Strong verbal and written communication skills
- Good presentation and public speaking skills
- Good interpersonal skills
- Good conflict resolution skills and ability to deliver difficult messages
- Ability to build partnerships at all levels within the company, begin to build partnerships externally
- Resolve complex issues in effective ways