Job Title
Full time-North America Digital Marketing Analyst-Cambridge, MA-2027
Job Description
Are you interested in an opportunity with Philips? We welcome individuals who are currently pursuing a bachelor’s degree to participate in opportunities at our Cambridge site.
Your role:
Your Responsibilities
· Leverage AI, analytics, and automation to identify growth opportunities, improve campaign performance, and accelerate decision-making.
· Analyze campaign, email, conversion, and pipeline performance to develop recommendations on personalization, lead scoring, and automation.
· Apply AI-enabled insights, Eloqua, and external data to refine audience segments, improve targeting, and optimize nurture performance and marketing ROI.
· Partner with marketing teams to test and validate segmentation and personalization approaches.
· Develop and maintain dashboards and reporting in Eloqua Insight, Tableau, or Power BI to provide timely, actionable performance intelligence.
· Deliver insights on lead quality, conversion trends, revenue impact, and A/B test performance.
· Maintain accurate, structured marketing data and support governance, tracking, and AI-ready data practices.
· Partner with marketing, sales, and operations to translate AI-driven and data-based insights into actions that strengthen campaign performance and customer journeys.
You're the right fit if:
- Bachelor’s degree in marketing, analytics, information systems, computer science, or a related field; 2–3 years of experience in digital marketing, marketing analytics, business intelligence, or data analysis.
- Strong analytical and technical skills, including data analysis, visualization, SQL, business intelligence tools, and process automation; experience with CRM and marketing automation platforms such as Salesforce, Eloqua, Marketo, or similar.
- Demonstrated ability to analyze campaign, funnel, lead, and revenue performance; translate insights into clear, actionable recommendations; and partner effectively with marketing, sales, and operations stakeholders.
- Experience leveraging AI and digital technologies to improve analysis, identify optimization opportunities, and strengthen marketing effectiveness. Self-starter, strategic thinker, creative mindset (thinks outside the box), customer centric. Persistent information seeker with high degree of initiative and problem solving.
- You must be able to successfully perform the foll