Integrated Marketing Solutions, Inc offers a range of alternative media management and consulting solutions and is an affiliate of Colony Brands, Inc. Colony Brands, Inc. is one of the world’s largest and most successful direct marketing catalog and e-Commerce companies. We are seeking a Housefile Marketing Analyst to support our marketing division. If you enjoy building out mailing plans, collaborating with other teams and enjoy looking at the “big-picture” to integrate data with company goals than this may be the position you’ve been looking for!
What You’ll Do
The primary role of this position is to ensure the planning, execution, and analysis of client catalog campaigns. Through the use of SQL programs, Unica Campaign, and extensive Excel worksheets this role builds detailed sales, circulation, and budget plans which support the growth and profitability of clients and their businesses. You’ll recommend and implement plans to increase profitability to the buyer file and act as a key contributor to the overall marketing strategy and customer engagement tactics. You’ll be responsible for:
• Development of sales, housefile circulation, and marketing budget plans for assigned catalogs campaigns
• Presenting a summary of sales, housefile circulation, and marketing budget plans for the upcoming season
• Meeting all schedules and deadlines provided
• Developing seasonal sales and order curves for operations planning