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Job Summary
We are seeking a Hybrid Data Specialist with strong data engineering expertise and data analytics skills to play a critical role in building and optimizing the data foundation for Visa Marketing 360, Visa’s global marketing automation and personalization platform. In this role, you will partner with technology teams to design, build, and optimize the data foundation that powers Visa Marketing 360, define and maintain a flexible, scalable data model that adapts to evolving business and platform needs, and ensure that internal and external data sources are seamlessly integrated, cleansed, enriched, and ready for use in marketing campaigns.
Main Responsibilities
Data Engineering & Integration
- Partner with technology to prepare and maintain the data foundation for Visa Marketing 360, integrating multiple internal and external data sources and embed AI-driven data processing workflows to improve speed, accuracy, and scalability.
- Perform data cleansing, transformation, and enrichment to create high-quality datasets for marketing strategies.
- Integrate internal predictive models and Segmentation Engine into platform workflows.
- Develop processes to monitor and maintain data quality, proactively identifying and resolve issues.
- Partner with technology to build and maintain data pipelines that ensure reliable, real-time, and batch data availability for marketing campaigns
Data Model Definition & Governance
- Design, implement, and maintain a flexible, scalable data model that supports evolving marketing campaign requirements, advanced analytics, and AI-driven personalization strategies.
- Ensure data model accommodates new data sources, changing business rules, and regional variations without disrupting existing operations.
- Collaborate with product and marketing teams to translate business requirements into robust data structures and relationships.
- Establish data governance standards to maintain consistency, accuracy, and compliance across the platform’s data