Sr. Data Analyst
We are Lennar
Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.
Join a Company that Empowers you to Build your Future
The Sr. Data Analyst on Lennar's Digital Experience Analytics team is an experienced, technically strong professional who transforms complex customer behavioral data into strategic insights that elevate the homebuyer's digital journey. This role operates at the intersection of data engineering, product analytics, and marketing intelligence — partnering closely with product managers, UX designers, and marketing leaders to drive measurable improvements across Lennar.com, CRM, and paid media channels.
A career with purpose.
A career built on making dreams come true.
A career built on building zero defect homes, cost management, and adherence to schedules.
Role Overview
Advanced-level, individual contributor position on the Digital Experience Analytics team.
Owns end-to-end analysis of the full customer digital journey — from first digital touchpoint through home purchase.
Highly technical with deep expertise in SQL, Tableau, A/B testing, and AI data enablement
Acts as a strategic analytics partner to digital product and marketing stakeholders.
Your Responsibilities on the Team
Own analysis of the end-to-end customer digital journey across Lennar.com and our marketing & sales touchpoints, identifying friction points, and engagement opportunities.
Lead the design, build, testing, and rollout of web behavior tracking, ETL, semantic layer and AI enablement, reporting, and self-serve data tools for product, UX, and marketing stakeholders.
Design, execute, and analyze A/B and multivariate experiments (Optimizely or similar) to optimize digital experiences and drive measurable conversion improvements.
Partner with cross-functional stakeholders to define success metrics, translate complex findings into clear recommendations, and present insights to leadership.
Conduct UAT, provide end-user training, and maintain comprehensive proj