OneSource Virtual (OSV) has helped more than 1,000 Workday customers take their teams from transactional to transformational with innovative technology and services for HR, payroll, and finance. Founded in 2008, OSV is the leading exclusive provider of Business-Process-as-a-Service (BPaaS) solutions for Workday, delivering services with unparalleled choice, unwavering commitment, and uncompromising support. OneSource Virtual’s global headquarters is located in Dallas, Texas, with additional locations across North America and Europe. Find your company’s solution at www.onesourcevirtual.com.
Position Summary/Objective
The Sr. Product Marketing Analyst is responsible for researching and summarizing market, customer, product, and competitive insights to support the creation of messaging and positioning, with the goal of driving pipeline creation and revenue. This role collaborates with product and go-to-market teams to improve the overall effectiveness of marketing and sales messaging. The Sr. Analyst plays a key role in supporting positioning for core products, new products, and broader market opportunities. They have a strong professional curiosity and a baseline understanding of products and personas. The Sr. Product Marketing Analyst reports to the Senior Manager of Product Marketing.
Essential Functions/Duties/Responsibilities
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Conduct market and competitive research to inform product messaging and positioning.
- Contribute to the development of product messaging frameworks, based on data-driven insights, competitive research, and market trends.
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Identify customer needs, workflows, and competitive gaps to identify new opportunities for products or market segments.
- Support research on competitors and stay informed about trends to develop differentiated messaging for core and new products.
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Support research on key buyer personas, customer values, and buying habits using both internal and external data.
- Assist with product launches by coordinating marketing activities and delivering product messaging and positioning.
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Participate in product management meetings to align on product updates and assign marketing tasks for new product introductions.
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Support development of solution-oriented content for all products, including data sheets, and sales presentations, and partner with content strategy lead on other content types:
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Partner with Sales Enablement to contribute to effective sales materials that ensure consistency in product, solution, and persona-based messaging across the organization.
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Competencies
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Critical Thinking: Ability to assess multiple data sources and identify trends, patterns, and other insights that will inform messaging and product positioning. Can make tactical adjustments to drive successful marketing initiatives.
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Analytical Skills: Able to synthesize information and translate it into data points that support marketing programs.
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Oral & Written Communication: Exhibits strong communication skills, both verbal and written. Capable of understanding complex ideas and communicating them in clear, concise ways. Comfortable delivering presentations and contributing in meetings.
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Collaboration & Teamwork: Works effectively across groups, including Marketing, Sales, Product, and Customer Success. Comfortable contributing to team projects. Builds strong relationships that drive shared contribution.
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Organization & Planning: Prioritizes and manages multiple projects efficiently, aligning tasks with overall project completion. Vocalizes risks and demonstrates a high degree of accountability to meet expected deadlines and deliverables.
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Adaptability: Maintains a positive and can-do attitude when faced with complex tasks or evolving project direction. Is vocal about concerns, or support needed.
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Interpersonal Skills: Skilled at navigating organizational complexity to foster productive dialogue and collaboration. Builds strong, trusting relationships across all levels of the organization and acts as a connector to bring different teams together for shared success.
Supervisory Responsibility
This position does not have managerial or supervisory responsibilities
Qualifications and Experience
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field; or equivalent experience in product marketing or a related discipline.
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2-4 years of experience in product marketing, preferably in SaaS, FinTech, Workday services, or a technology-driven environment.
- Proven track record in supporting go-to-market strategies and product launches.
- Demonstrated ability to collaborate across teams, including Sales, Product, and Marketing.
- Experience conducting market research and competitive analysis to drive product positioning and marketing strategies.
- Strong project management skills, capable of managing multiple projects concurrently and meeting deadlines.
- Excellent verbal and written communication skills, with experience translating product details into clear, compelling messages.
- Experience with sales enablement, content creation, and demand generation is a plus.
- Experience working with or supporting enterprise sales teams.
#LI-REMOTE
You are encouraged to learn and share ideas when you join the OneSource Virtual team. We reward innovative thinking, fresh perspectives, creative collaboration, and hard work. As an organization experiencing routine strategic growth, we are always on the lookout for intelligent, talented, and forward-thinking professionals to join our team. OSV employees enjoy a values-based culture, upward mobility, and professional development with opportunities of all kinds.