POSITION OVERVIEW
Position
Strategic Marketing Analyst
Company
RS Technologies Inc. | Resilient Structures
Location/Job-Type
On-site, full-time: Humble, Texas
Reporting Relationship
Senior Director, Marketing
Website
Resilient-Structures.com
COMPANY DESCRIPTION
At RS Technologies (RS), we design and manufacture advanced composite utility poles that are lighter, stronger, and longer-lasting than wood, steel, or concrete. Our structures are built to withstand the toughest weather conditions, helping to safeguard communities and keep power flowing reliably. With operations in North America and customers across 30+ countries, RS is a leader in grid resilience, driven by our values of Safety, Respect, Resilience, and Teamwork.
The Opportunity
As a Strategic Marketing Analyst, you'll play a critical role in driving data-informed decisions across our commercial organization. You'll collect, analyze, and interpret sales and market data, build forecasts, and develop insights that shape strategy and execution. This is a dynamic role that blends analytics, market intelligence, and cross-functional collaboration to help RS identify growth opportunities, monitor performance, and strengthen our competitive position.
What You'll Do
- Quantitative Strategy Development: Design and execute complex analytical projects focused on market opportunity assessment, competitive landscape analysis, and long-range trend forecasting to guide strategic planning cycles.
- Performance Measurement and Optimization: Lead the development and maintenance of marketing attribution models and effectiveness frameworks. Utilize techniques such as A/B and multivariate testing, funnel analysis, and lifetime value (LTV) modeling to provide recommendations that optimize marketing expenditures (ROAS, CAC).
- Data Architecture and Reporting: Serve as the subject matter expert for marketing data utilization. Write and optimize queries to extract and manipulate large datasets from enterprise systems (such as ERP, CRM) and 3rd party databases. Develop, automate, and maintain standardized executive and operational dashboards using business intelligence platforms (i.e. Power BI).
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