Essence of the role (Role’s Purpose):
The Trade Marketing Analyst will report directly to the Director of Trade Marketing within the Trade Marketing Department, a division of the Wholesale Marketing Team. In this diverse role as the Trade Marketing Analyst, you will be working with and supporting the cross functional teams within our wholesale division: Brand, Marketing, Sales, Finance and Regulatory. The goal of this position is to support the cross functional teams with utilizing the resources available to make strategic decisions to drive sales and profit for the company.
Responsibilities will include creating, analyzing, and distributing weekly, monthly, and quarterly reports such as: coupon management, customer profit reports, accrual liability trackers, & promotional analysis utilizing POS data. Monthly sales meetings will be held between the Trade Marketing Analyst and the Sales teams to discuss customer promotional spend, performance and profit. The Trade Marketing Analyst will be responsible to share the coupon and promotional results such as redemptions, unit lift % from base volume and ROI, whereas strategic thinking will be needed to make recommendations for future plans. Quarterly meetings will be held by the Trade Marketing team and include the cross functional teams to discuss top customer current state of the business and sales strategies such as competitive insights, new item opportunities, and customer specific promotions and profit.
Recipe for Success (Responsibilities):
• Managing the coupon process from barcode creation to reporting and analytics. Utilizing the coupon portal to pull data and create effective summaries of coupon performance. Must be able to articulate the results and make recommendations to the Marketing team.
• Creating, analyzing, and distributing sales reports: promotion analysis, accrual liability trackers, customer profit reporting. Must be advanced in Excel.
• Monthly sales meetings: responsible for managing assigned accounts which includes reviewing profit reports, tracking spend and analyzing promotions. Must be comfortable sharing feedback, strategies, and ideas with the end goal of driving sales and profit.
• Building quarterly customer strategy presentations working alongside Sales and Brand, fueling constructive conversation to understand retailer strategies, competition, and internal customer sales growth and profit.
• Working directly with Accounts Receivable in Finance on customer accrual liability trackers, whereas the customer spend is accurately being tracked and communicated for accrual purposes.
• Analyze weekly POS trends for assigned customers to measure promotional performance such as ROI and unit lift %. Working with Sales to make recommendations on how to optimize future promotions based on the results and strategies.
Ingredients Required (Qualifications):
• Bachelors’ degree Business, Marketing
• Proficiency with Microsoft Office Suite; Advanced Excel skills are a must; Experience with SharePoint a plus
• 2-4 years in a Sales Analyst, Trade Marketing, Customer Strategy Role (or similar)
• Analytical and strategic mindset
• Proactive self-starter
• Attention to detail
• Well-rounded individual with the ability to multi-task, prioritize and demonstrate agility in a fast-paced environment.
• An ability to work cross-functionally with all levels of the organization and thrive in a team environment.
• Excellent written, presentation and verbal communication skills
• Familiarity with the CPG and/or supplement industry is a plus
We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!
Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 6 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.
We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.
Piping Rock Health Products, LLC is an Equal Opportunity Employer.