Business Analyst

ASHLIN is an Equal Opportunity Employer.  ASHLIN is also an  Equal Opportunity of Protected Veterans and Individuals with Disabilities.

ASHLIN Management is a  VEVRAA Federal Contractor and desires for Priority Referrals of Protected Veterans.  

 

ASHLIN Management Group is seeking a Business Analyst to join our team working with our data analytics and market research division based in Philadelphia, PA. This professional will work with the team to develop marketing strategies for clients based on proprietary marketing research and analysis methods, run statistical models using SPSS around business data collected in field and prepare scheduled and ad-hoc business critical reports and PowerPoint decks to present the information to senior management and clients.

 

Essential duties and responsibilities:

• Design market research data collection instruments
• Use sophisticated data analysis methods to develop marketing strategies to achieve client objectives
• Work with clients  to devise methods to implement recommended marketing strategies
• Design and implement data models and schemas using SPSS
• Work with Database Specialist to develop analytical SQL queries and reports for tracking, trending and interpreting business data
• Perform ongoing data quality assessments, identify discrepancies/inconsistencies, and resolve them
• Continually improve the end-to-end process of data collection, transformation, analysis, and reporting
• Develop data management programs and forms for data entry and maintenance by end-users
• Document data analysis and reporting architecture, designs, and write user guides
• Other duties as defined by senior research team

 

Qualifications

To be successful in this position, the Business Analyst must have a minimum of 3 years’ experience in:

• Market research, involved in both primary and secondary research using data to arrive at decision pertaining to marketing strategies
  • Data Collection Instrument design including surveys, focus groups, interviews as well as passive collection methods
  • Ability to interpret complex data sets (quantitative and qualitative) into insights that lead to effective marketing strategies and frameworks
    
    
• Strong data analysis modelling, specifically the successful candidate must be able to:
  • Conduct cross-tabular and regression analysis using SPSS
  • Interpret results of SPSS output and draw insights in order to make recommendations to senior management what steps to take
  • Present data, interpretation and resulting strategy in language that indicates a command of the material while at the same time making sense to lay persons who may not have a marketing and/or data analysis background

 

• Develop data reports using the following Microsoft tools and technologies:
  • MS-Excel (Formulas, VBA, Pivot Tables, Power Pivot, Import/Export from/to external data sources, and Charting and Graphing)
  • Expert level skills in the development of highly impactful PowerPoint slide decks
  • Development of scheduled and ad-hoc reports and analysis.

 

• Working in a team environment with responsibility for delivery of timely and accurate business-critical reports and analysis:
• Self-motivated and proactive, willing to drive a program of work to successful completion,
• Strong oral/written communication, and presentation skills,
• Ability to work with highly sensitive information and preserve the confidentiality of the information,
• Detail oriented and capable of identifying and resolving data quality issues.