Analyze acquisition performance deliver actionable insights and recommendations based on LTV and ROI projections
Proactively identify risk and opportunities for investment, constraint, or reallocation across the marketing channels
Outline goals and metrics for performance channels on different models such as CPM, CPC, CTR
Analyze large, complex marketing data-sets in order to produce actionable insights
Analyze Web site behavior using Web analytics tools to determine areas of site improvement
Monitor data across all data sources, proactively identifying any accuracy issues and initiating corrective action
Drive new customer experience KPIs, metrics, tracking methodologies and data visualizations
Work with large data-sets to investigate key business trends, performance, issues, and behaviors
Design, build, enable and maintain Tableau dashboards as well as other tracking tools and stories for both executive level and functional areas
Collaborate across teams, geographies, and organizational levels to develop solutions
Communicate findings and insights to key stakeholders and influence these teams to take action based on your recommendations
Requirements
Expertise with Google Analytics to setup tracking and metrics and drive improvements for better users acquisitions and engagements
Expertise with Tableau to drive visualizations & industry best practice reporting; includes Advanced Table Calculations, Creating Parameters and Calculated Fields, Level of Detail Expressions, etc.
Exceptional ability to visually present and communicate data, analyses, and findings
Highly flexible, ability to execute well in a fast-paced, rapidly evolving organization
Great attention to detail to ensure highest level of quality/rigor in reports & data analysis
Ability to meet deadlines and handle varying workloads with a high degree of accuracy
Proactive, organized, detail oriented, and quality driven
Ability to identify, analyze, and resolve problems logically and systematically
Ability to effectively communicate and translate business requirements to technical requirements
Statistical analysis a plus including correlation analysis and linear regressions
Strong Excel skill, pivot tables, lookup, etc.
Strong verbal and written communication skills
Bachelor’s Degree in Business, Mathematics, or any other business-related expertise
Benefits
Our reputation is built upon the talents and integrity of our employees. We value the contributions of each person who is a member of our organization. We offer challenging career opportunities, competitive salaries, and a comprehensive benefits package that includes the following:
Health, Dental, Vision and Vacation Benefits Package
Extremely fun and creative work environment at a rapidly growing company