Minimum Skills required:
● Superior oral and written communication skills
● Knowledge of digital marketing/social media and branding best practices
● Strong interpersonal skills and ability to work with a variety of individual work styles
● Strong project leadership, organizational and time management skills with impeccable attention to detail
Job Duties and Responsibilities:
● Build, plan and implement the overall digital marketing strategy
● Manage the strategy
● Stay up to date with latest technology and best practices in the automotive industry
● Manage and oversee various digital marketing channels
● Measure ROI and KPI's per dealership rooftop and report findings to your manager and the General Managers per store
● Oversee and manage the dealerships social media accounts
● Suggest activities for improving the quality of online content
● Track, measure, and implement SEO optimizations
● Track and measure Google Analytics metrics and provide reports to each General Managers
● Research and forecast future sales and performance trends with your team
● Research competitors and provide suggestions for improvement
● Keep abreast with industry and market trends and best practices
● Creation and upkeep of online assets,develop content strategy and new content
● Develop email templates, drip programs, and provide sales with the tools they need to move leads down the funnel
● Reputation management
● Coordinate In-house marketing efforts and events with General Managers
This job is closed.