Hospitality Business Analyst

Job Summary

The primary responsibility of the Hospitality Business Analyst is to capture and analyze data related to the Company’s hospitality operations and customers and use that data to support strategic decisions for various types of hospitality assets and operations. Individual will be immersed in all aspects of hospitality businesses to develop guest and member insights, analyze operations and identify potential areas for improvement.

A Salesforce Administrator certification is strongly preferred, as it will enable the analyst to effectively manage and utilize the Salesforce platform to drive data-driven decisions and enhance overall operational efficiency.

Essential Functions

1. Work cross functionally with hospitality leaders in the field and support staff on corporate teams to identify data needs, turn data into tangible action and ultimately to position St. Joe’s Hospitality operations as best in class.


2. Analyze all types of data related to the company’s hospitality operations, including customer profile insights, revenue, expenses, profitability, etc.


3. Develop analysis on all aspects of customer data, identifying trends and important information to inform business decisions.


4. Prepare and present detailed reports, data analytics, financial summaries, forecasts and budgets.


5. Provide customer / financial insights and data analysis to support strategic decision-making by senior management and hospitality operations in the field.


6. Work closely with hospitality operations team leaders and support functions, such as marketing and accounting, to understand needs and ensure alignment of goals that turn data into actionable results.


7. Ensure accuracy and completeness of data while maintaining robust data management processes.


8. Gather data, generate reports, interpret analysis and deliver reports and dashboards using complex data that turns into actionable steps to improve processes and results.


9. Monitor performance against budgets and forecasts, identifying variances and providing recommendations for improvement.


10. Participate in the development and implementation of financial strategies, including pricing models, cost control measures and investment evaluations.


11. Develop and track key performance indicators (KPIs) relevant to the hospitality industry.


12. Conduct benchmarking analysis against industry standards and competitors.


13. Support financial aspects of new projects, including feasibility studies, financial modeling and risk assessment.


14. Collaborate with cross-functional teams to ensure financial considerations are integrated into project planning and execution.

Education and Experience

1. This role requires an understanding of the hospitality industry, strong analytical skills, and the ability to communicate complex financial information or data summaries effectively. 


2. Bachelor’s degree in Data Analytics, Hospitality, IT, Finance, Accounting, Business Administration or related field preferred.


3. Minimum of 3-5 years of experience in data analytics, financial analysis, preferably within the hospitality industry.


4. Salesforce Administrator Certification (Sales Cloud, Marketing Cloud, and CRM Analytics) is preferred.


5. Knowledge of hospitality industry trends, metrics, and best practices.

Knowledge, Skills, Abilities

• Strong experience working within Salesforce, Hapi as well as hotel property management software products.


• Ability to manage competing requests and demands.


• Strong verbal and written communication / presentation skills, with the ability to convey complex financial information to non-financial stakeholders.


• Proficiency in data analysis, financial modeling and reporting tools.


• Excellent analytical and problem-solving skills with a keen attention to detail.


• Excellent computer skills – strong working knowledge of Salesforce, Hapi, Word, Excel and understanding of database management systems, including CRM databases.


• Familiarity with Hospitality operations.

Physical Demands

• Ability to operate normal office equipment.


• Extensive use of computer.


• Ability to operate a motor vehicle.


• Ability to travel.


• Ability to sit for extended periods of time (up to 6 hours).


• Ability to lift up to 15 lbs.

Working Conditions

• Normal office environment, with routine travel to other office locations within local region.