Marketing Analyst

Location:  Remote (US, New York, Northeast region)

Travel: N/A

Manages Others: No

Education: Bachelor Degree in Marketing, Data Analytics, or a related field.

Experience: We are looking for a data-driven marketing professional with 3-5 years of experience in marketing analytics or operations, preferably within a B2B or B2G technology company. You will help optimize marketing performance across campaigns. The ideal candidate has expertise in managing HubSpot workflows, Salesforce CRM, and marketing automation platforms.  If you thrive in a process-oriented environment and have a passion for data-driven marketing strategies, we want to hear from you. 

Marketing Analytics and Reporting:

• Leverage Google Analytics to set up and track campaigns, analyzing customer journey lifecycles and providing actionable insights.
• Develop and maintain dashboards and reports using tools like HubSpot, Salesforce, SEMRush, to track marketing performance metrics.
• Monitor and analyze campaign effectiveness, conversion rates, and ROI to optimize marketing strategies.

HubSpot and Salesforce Management:

• Manage and refine HubSpot workflows, ensuring accurate lead tracking, sequencing, segmentation, and lead scoring.
• Collaborate with sales and marketing teams to align CRM data and processes, enhancing lead conversion and reporting accuracy.
• Support operational execution of marketing programs, ensuring seamless integration between HubSpot and Salesforce.

Process Optimization and Documentation:

• Develop and document standard operating procedures (SOPs) for marketing operations, with a focus on HubSpot and Salesforce usage.
• Identify opportunities for process improvements and implement scalable solutions to enhance team efficiency.
• Collaborate with cross-functional teams to streamline workflows and ensure consistent data hygiene and integrity.

Campaign Tracking and Insights:

• Work closely with the marketing team to set up, monitor, and analyze digital advertising campaigns and HubSpot automations.
• Track and measure customer interactions through the entire lifecycle, identifying key areas for improvement.
• Present data-driven insights and recommendations to optimize campaigns and improve overall marketing performance.

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field.
• 3–5 years of experience in marketing operations, analytics, or a similar role.
• Expertise in HubSpot workflows, data management, and reporting.
• Strong knowledge of Salesforce CRM and marketing automation platforms.
• Experience with Google Analytics and SEMRush, particularly in campaign setup and tracking.
• Advanced proficiency in analytics tools and Excel
• Demonstrated ability to develop and document processes and SOPs.
• Excellent organizational skills and a process-oriented mindset.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Experience in a B2B or B2G technology company is highly preferred.

Key Attributes for Success:

• Analytical thinker with a passion for data-driven decision-making.
• Proactive problem solver with a focus on continuous improvement.
• Team player with strong collaboration skills and the ability to manage multiple projects in a fast-paced environment.
• Detail-oriented and highly organized, with a commitment to delivering high-quality results.

WHAT WE OFFER

BusPatrol employees get:

• A competitive salary and benefits package 
• Comprehensive personal time off, including volunteering and birthday days off
• An opportunity to help build a company dedicated to children’s safety 
• The chance to join an innovative and dedicated team, focused on leading edge technology 
• The occasion to participate in BusPatrol’s culture of safety, learning, and teamwork 

BusPatrol’s school bus safety programs are violator-funded, meaning that those who break the law pay for the technology that protects children. We build solid partnerships in the communities in which we operate which, coupled with our innovative business model, leads to sustainable efforts to change driver behaviors.

HOW WE WORK

On our mission to make the journey to and from school safer for children, the way we work together and with our partners is built on foundational cultural pillars.

• SAFETY
  Safety is our focus, for the children we protect and for each other. We follow the letter and spirit of occupational safety law, relentlessly employ safety best practices, and foster learning and development on our worksites. We are safe to be ourselves and to make mistakes, and we create safe environments for our teams.
• CONNECTION
  We build strong relationships and teams in support of our mission. We promote and provide opportunities for employees to grow together.
• EXCELLENCE
  We commit to innovation and quality work in support of our mission and each other. The children we safeguard are at the forefront of our decisions and actions and we excel on their behalf.
• IMPACT
  We measure success by fulfilling our mission and keeping the company strong. We invest our time and energy in the actions that deliver results for students and for their communities.

We are looking for a valued member of the BusPatrol team to assist us in our quest to improve children’s safety. This is an important role for us and a great opportunity for the right candidate. Our environment is inclusive, diverse, ignited, built on integrity, and deeply committed.

The US salary range for this position is provided in this posting. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Partner can share more about the specific salary range for your preferred location and skill level during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, and/or commission (if applicable) or benefits. 

EOE/AA Disability-Veteran