Marketing Analyst

Company Description

Christian Brothers Automotive

At Christian Brothers Automotive, we’re in the business of serving others. Fixing cars is the vehicle for us to do just that. Founded in 1982 with a mission to love our neighbors as ourselves, we’ve quickly grown to over 300+ locations across 30 states. From our shops across the country to our Home Office headquarters in Houston, we’re committed to being a top place to work, prioritizing diverse perspectives, a joyful and collaborative work environment, and opportunities to serve our guests and communities. 

Mission Statement: At Christian Brothers Automotive, we seek to glorify God by providing excellent and ethical automotive repair service for our customers.

Benefits:

• Hybrid & In-office Work Schedule
• Group Health, Vision, Dental, Disability, and Life Insurance.
• 401K Match
• Employee Stock Ownership Program
• 3 Weeks of Paid Vacation
• 10 Paid Holidays
• Discounted Automotive Repair (at participating locations)
• Employer-paid Financial Wellness Program and App, SmartDollar & EveryDollar

Job Description

Job Title: Marketing Analyst

Job Location: 17725 Katy Fwy, Houston, TX 77094

This role is not eligible for visa sponsorship.

Job Overview:

Your role is a key member of the Regional & Local Marketing Team, which is responsible for working side-by-side with Christian Brothers Automotive (CBA) franchisees to drive leads to and build awareness for their CBA stores. As a Marketing Analyst, you will play a crucial role in collecting, maintaining, and analyzing marketing data while ultimately identifying channel effectiveness, uncovering new opportunities, and making recommendations to optimize strategies to 1) drive more leads and 2) keep our brand experience and awareness ahead of competitors.

You will use qualitative and quantitative data to assess our position and identify the projected value and volume of marketing initiatives being considered and deployed at the local and regional levels.

This role will involve using analytics tools, including the latest in AI technologies, employing statistical models, and synthesizing guest sentiment. We are looking for a hardworking, service-minded individual who is a self-starter with curiosity, enthusiasm, and integrity. Ideal candidates will thrive working in a fast-paced environment.

Your responsibilities include, but are not limited to, the following:

• Establish key, routine marketing reports that will be utilized internally and with franchise owners
• Provide data insights on campaigns, identify key metrics, and recommend scalable improvements
• Collaborate across the Regional & Local Marketing Team, and the Marketing Department as a whole, to maintain continuity of measurement across various channels and vendor partners
• Create and/or enhance data feeds from a variety of software and systems to unify all marketing data within our business intelligence tool, Domo
• Utilize business intelligence tools to build ongoing reporting for National, Regional, and Local marketing channels and benchmark measurement
• Implement use of the latest AI tools to enhance productivity while providing individualized, comprehensive analysis at micro and macro levels
• Regularly present findings to the Director of Regional & Local Marketing, Regional & Local Marketing Team and Marketing Leadership Team
• Maintain reporting and alerts on marketing budgets, reconciling against results, to ensure efficient use of resources
• Build new reporting to measure the guest journey - linking relevant analytics tools and data feeds together to measure acquisition costs, ROI, and guest lifetime value
• Advise on new opportunities and marketing software
• Perform competitive analysis and market research to develop effective marketing strategies

Qualifications

Education and Experience Minimum Requirements

Education:

Bachelor’s degree in Business Administration, Marketing, Statistics, or Math and/or equivalent years of relevant work experience

Experience:

• 5-7 years of experience in a statistical or data analyst position, Marketing-related analyst experience is strongly preferred 
• Proficiency in data analysis tools such as Power BI, Tableau, Domo, etc. Must be able to use, analyze, and report from these systems as needed. 
• Solid Excel knowledge of formulas, pivot tables, and analysis. 
• Strong foundation in SQL programming, including querying and data manipulation. Java and or Python are a plus. 
• Experience with statistical analysis
• Experience with data management and APIs, working with development teams to stand-up new data feeds
• Proven examples of utilizing AI within the business setting, specifically around marketing analytics 
• Solid understanding of general marketing best practices and relevant measurement techniques 
• Prior experience analyzing and optimizing marketing initiatives to drive customer leads

Knowledge, Skills & Abilities:

• Upbeat, takes initiative, dependable, takes pride in work, and works well within a team
• The qualified candidate will be detail-oriented, and able to handle multiple projects simultaneously
• Servant leadership, consistently looking for ways to improve the team workflow and environment
• Excellent consultative, interpersonal, and communication skills
• Strong analytical skills
• Experience handling big data is a plus
• Ability to be strategic; a creative thinker and problem solver
• Excellent presentation, communication, and collaboration skills
• Proven influential abilities

Physical Requirements:

• Occasionally bending, twisting, and turning.
• Sitting for extended periods of time.
• Occasionally lift and/or move up to 25 pounds.
• Physical effort requiring manual dexterity is required, including paperwork, calculators,
  computers, and phone usage
• Standard business dress is required from time to time; neat and appropriate attire is always
  required

Workplace Environment:

• This role will be located at the Home Office headquarters in Houston, TX.
• A great workplace culture that has won repeated Top Workplace accolades by the Houston Chronicle. 
• Open office layout to promote collaboration, conversation, and teamwork. 
• Options to work remote/home on Mondays and Fridays.
• Some travel may be required (less than 10%). 
• Working beyond “standard” hours as the need arises

Additional Information

Base Salary: Competitive and commensurate with experience.

All of your information will be kept confidential according to EEO guidelines. Christian Brothers Automotive is an Equal Opportunity Employer. CBAC maintains “At will” employment practices.