Marketing Analyst

We are currently seeking a detail-oriented and data-driven Marketing Analyst to join our team. This role offers an exciting opportunity for someone who enjoys analyzing data and uncovering insights to drive strategic marketing decisions.

Key Responsibilities:

• Analyze marketing data from multiple sources, including digital campaigns, website traffic, social media, and sales performance.
• Create and maintain detailed reports and dashboards to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns.
• Conduct market research to identify customer trends, competitor activity, and opportunities for growth.
• Collaborate with marketing, sales, and product teams to interpret data and provide actionable insights that inform marketing strategies.
• Develop and present regular reports on campaign performance, audience behavior, and market trends to senior management.
• Support budget tracking and ensure that marketing spend aligns with performance goals and ROI.
• Assist in segmenting audiences for targeted marketing campaigns and optimizing customer engagement strategies.
• Stay updated on industry trends and best practices in marketing analytics.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• 2-3 years of experience in marketing analysis, data analysis, or a similar role.
• Advanced Excel skills (e.g., pivot tables, v-lookups, and data visualization).
• Strong attention to detail with the ability to interpret complex data and communicate findings clearly.
• Excellent written and verbal communication skills, with the ability to present data-driven insights to non-technical audiences.
• Ability to work independently and collaboratively within a team environment.
• A strong analytical mindset with the ability to solve problems and make data-driven decisions.

What We Offer:

• Competitive salary and benefits package.
• A dynamic, collaborative work environment that fosters professional growth.
• Opportunities for career advancement and development within the company.
• Exposure to cutting-edge marketing tools and technologies.