Marketing Analyst
Net Conversion*This role is to be performed in the Orlando FL or Charlotte, NC office.
JOB TITLE: Analyst, Marketing
DEPARTMENT: Marketing
REPORTS TO: Manager, Marketing
MAJOR PURPOSE:
The Marketing Analyst will assist in the development and execution of Net Conversion’s partner media strategies and is responsible for marketing & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics.
MAJOR RESPONSIBILITIES:
- Develop digital media strategies and campaigns utilizing channels such as search, display/banner, video, paid social, direct partner buys, and others.
- Knowledge in creating and managing campaigns within media platforms and tools with partners including Google Ads, Bing, Meta, Google Campaign Manager, etc.
- Manage partner relationships on behalf of Net Conversion
- Creating and delivering presentation decks for the purpose of communicating
upcoming strategic initiatives or recapping recent digital efforts
- Take initiative to identify and execute digital media tests
- Work closely with the Analytics team to track performance and make optimizations to partner campaign efforts to improve media and overall business performance
- Adhoc partner analysis as needed, including root cause/deep dive analysis, insights, and providing recommendations as part of ongoing optimization efforts
- Craft ad copy specific to partner’s goals and needs to drive direct conversion
CANDIDATE SHOULD HAVE:
- A college degree in marketing, business or a related field is preferred or equivalent related experience.
- 1-2 years prior experience in a role requiring similar skill sets.
- Google Analytics certified and proficiency with Google Analytics and/or marketing network platforms.
- Experience in storytelling through presentation decks.
- Ability to work with minimal supervision, determine task priorities and follow-through.
- Advanced analytical and problem-solving skills.
- Attention to detail.
- Superior organization
- MS Office and email proficiency.
- MAC proficiency at a minimum of an intermediate level
EDUCATION & EXPERIENCE:
- 1-2 years relevant experience
- Bachelor's degree in Marketing or a relevant field required
Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at jobs@net-conversion.com.