Marketing Analyst

We are seeking a detail-oriented and analytical Marketing Analyst to join our growing team. If you have a passion for data and a desire to help drive marketing strategies through actionable insights, this is the perfect opportunity for you.

Responsibilities:

• Analyze and interpret marketing data to provide insights on campaign performance, customer behavior, and market trends.
• Create and maintain reports and dashboards to track key marketing metrics, including ROI, customer acquisition cost, conversion rates, and lead generation.
• Collaborate with the marketing team to evaluate the effectiveness of digital, social, and traditional marketing campaigns.
• Perform competitive analysis and market research to identify industry trends and opportunities for growth.
• Assist in segmenting customer data to improve targeting and personalization strategies.
• Support the development of marketing strategies by providing actionable recommendations based on data analysis.
• Monitor and report on the performance of digital channels and recommend improvements.
• Ensure data accuracy and consistency across marketing platforms and reporting systems.

Requirements:

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field.
• 2+ years of experience in marketing analysis, data analysis, or a related role.
• Strong analytical skills with the ability to interpret data and provide insights.
• Excellent attention to detail and ability to spot trends and anomalies.
• Ability to work with large datasets and translate them into actionable recommendations.
• Strong communication skills and the ability to present findings to non-technical stakeholders.
• Knowledge of SEO, PPC, and other digital marketing metrics is an advantage.

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional development and career advancement.
• A dynamic and collaborative team environment.
• Health, dental, and vision insurance.
• Paid time off and holidays.