Marketing Analyst

Join our Growing Team and see why Summit Utilities, Inc was named as one of the Fastest Growing Denver Area Private Companies 2019 and 2020; Best Places to Work in Maine 2019, 2020, 2021, 2022 and 2023; and Best Places to Work in Arkansas 2020 and 2023, Oklahoma 2022 and 2023 and Missouri 2023. Summit was also recently named one of Forbes 2023 America’s Best Small Employers.

Summit is a growing natural gas utility company providing safe, reliable and clean burning natural gas service to homes and businesses in Arkansas, Colorado, Maine, Missouri and Oklahoma. Being part of the Summit team means embracing excellence, diversity and innovation, committing to safety each and every day, and doing all that we can to serve each other, our customers and the communities where we live. We aim to bring warmth and energy to everything we do.

We have an exciting opportunity open for a Marketing Analyst with the ability to work remote from either AR, OK, MO, ME or TX.

POSITION SUMMARY:

Summit Utilities, Inc. is searching for a passionate and skilled Marketing Analyst. In this role, you'll drive decisions and optimize marketing performance through statistical analysis and AI-driven insights. Key responsibilities include managing and maintaining our company websites, gathering and integrating data from diverse sources, analyzing marketing trends, and providing actionable recommendations. You’ll collaborate with the marketing team to segment audiences, define key performance indicators for campaigns, and leverage our email CRM tool for targeted communication strategies. You will also use attribution analysis to assess channel contributions, create visually compelling reports, and recommend strategic adjustments to maximize budgets and drive efficiencies. Staying current with the latest marketing analytics tools and methodologies is essential to foster a data-driven culture. If you're passionate about data-driven decision-making and have a knack for website management and email CRM analytics, apply for the Marketing Analyst position and contribute to our team's success!

PRIMARY DUTIES AND RESPONSIBILITIES

• Data Collection and Integration: Gather data from various sources, including digital marketing platforms, customer databases, website analytics, CRM tools, and social media. Ensure the integration of these data sources to provide a comprehensive view of marketing performance.
• Data Analysis and Insights: Analyze marketing data to identify trends, patterns, and insights that can guide marketing strategies and campaign optimizations. Use statistical techniques to interpret data, conduct A/B testing, and provide actionable recommendations. Leverage CRM analytics to optimize customer engagement and retention strategies.
• Audience Segmentation: Collaborate with marketing teams to segment the company's target audience based on demographics, behavior, and other relevant factors. Develop personas and customer profiles to enhance campaign targeting and personalization. Utilize CRM data to refine audience segments and create tailored marketing journeys.
• Campaign Performance Measurement: Define key performance indicators (KPIs) for different marketing campaigns, such as click-through rates, conversion rates, cost per acquisition, and return on investment (ROI). Regularly monitor and report on campaign performance against KPIs. Support marketing automation platforms, including orchestrating custom journeys based on user behavior tracked through the CRM.
• Attribution Analysis: Assess the contribution of various marketing channels to conversions and sales, employing techniques like multi-touch attribution modeling. Provide insights into which channels and touchpoints are driving the most value. Integrate website and CRM data to offer a holistic view of customer touchpoints.
• Data Visualization and Reporting: Create visually compelling dashboards and reports to communicate marketing performance to stakeholders, enabling them to make informed decisions. Use tools like Tableau, Power BI, or Google Data Studio to present data effectively. Include insights from CMS performance to optimize website content.
• Technology Utilization: Stay current with the latest marketing analytics tools, platforms, and methodologies to drive continuous improvement. Provide recommendations for new tools or technologies that can enhance data analysis capabilities, particularly focusing on CRM and CMS enhancements.
• Collaboration and Communication: Work closely with cross-functional teams, including designers, copywriters, and strategists, to align data insights with creative and strategic decisions. Effectively communicate complex data findings to non-technical stakeholders. Collaborate with the marketing team to optimize content across digital platforms, ensuring that CRM and CMS data are leveraged effectively.

EDUCATION AND WORK EXPERIENCE

• Bachelor's degree in Marketing, Data Science, Statistics, or a related field. An advanced degree or certification in data analytics, AI, or marketing analytics would be advantageous.
• Minimum of 3-5 years of experience in marketing data analysis or a related field. Experience specifically with CRM and CMS platforms is highly desirable.
• Proven track record of applying statistical techniques, conducting A/B testing, and providing actionable insights. Familiarity with leveraging CRM data for personalized marketing strategies.
• Experience in audience segmentation, persona development, and campaign performance measurement. Direct experience using CRM tools to refine audience segments and enhance targeting.
• Familiarity with marketing automation platforms and orchestrating custom user journeys. Experience integrating CRM systems with marketing automation tools to streamline processes and improve customer engagement.
• Expertise in attribution analysis, utilizing multi-touch attribution modeling for channel contribution assessment. Experience integrating data from CMS platforms to assess the effectiveness of digital content.
• Demonstrated proficiency in creating visually compelling dashboards and reports using tools like Tableau, Power BI, or Google Data Studio. Ability to incorporate data from CMS and CRM tools into comprehensive reporting.
• Experience in predictive analytics, forecasting trends, and identifying opportunities for proactive marketing strategies. Experience using CRM data to inform predictive models and forecast customer behavior.
• Previous involvement in market and competitive analysis, providing insights for strategic adjustments. Understanding of how to leverage CMS data for competitive analysis and content optimization.
• Understanding of data quality, consistency, and governance, ensuring compliance with privacy regulations. Experience managing data within CRM systems to maintain accuracy and compliance.
• Proven collaboration and communication skills, including effectively conveying complex data findings to non-technical stakeholders. Experience training and working with teams on CRM and CMS best practices.
• Collaboration experience with cross-functional teams to integrate CRM and CMS data into broader marketing strategies.
• Familiarity with the latest marketing analytics tools, platforms, and methodologies, and a willingness to continuously learn and adapt. Specific experience with leading CRM and CMS platforms is a plus.
• Previous involvement in advocating for and conducting data-driven experimentation and innovation. Experience testing and optimizing CRM-driven campaigns.
• Ethical data usage awareness, especially when handling sensitive customer data. Experience ensuring CRM data is handled in compliance with ethical standards and privacy regulations.
• Experience in training and knowledge sharing, fostering a data-driven culture within the organization. Ability to train others on the effective use of CRM and CMS tools.

KNOWLEDGE, SKILLS, ABILITIES

• Proficient in data analysis, A/B testing, and statistical techniques.
• Understands effective audience segmentation and KPI monitoring.
• Familiar with attribution modeling, data visualization tools, and predictive analytics.
• Knowledgeable in market analysis, data governance, marketing automation, and ethical data usage.
• Deep understanding of CRM systems and their role in customer segmentation, retention strategies, and campaign performance.
• Familiar with CMS platforms and how they support content management and digital marketing efforts.
• Strong collaboration and communication skills.
• Proficient in data visualization tools.
• Capable of predictive modeling and experimentation.
• Continuous learner and adept at knowledge sharing.
• Skilled in optimizing content across digital platforms.
• Proficient in managing and analyzing data within CRM and CMS platforms to enhance marketing strategies.
• Effective in integrating data from various sources, including CRM and CMS, for comprehensive analysis.
• Decision-driven and strategically oriented.
• Proactive optimization through data analysis.
• Adaptable to new analytics tools and methodologies.
• Ensures ethical data handling and compliance.
• Exhibits leadership in driving data-driven initiatives and innovative problem-solving.
• Able to leverage CRM data to drive customer engagement and optimize marketing efforts.
• Capable of managing and enhancing website content through CMS platforms to support marketing objectives.

Summit offers competitive pay and medical/dental/vision and other benefits that provide flexibility, choice, and support to our employees when they need it most. We understand that home and family are essential pieces of your life, and our benefits are designed to support you both at work and at home. 

Summit Utilities, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, or status as a qualified individual with disability.