The Marketing Analyst plays a crucial role in helping lead our insights team and is responsible for driving fact-based decision making to support both candidate and client sourcing strategies. This role will collaborate closely with internal marketing teams, sales leadership, and executive team to create and execute reports and analyses that help business units meet revenue and profit goals. The ideal candidate will collaborate across functions to deliver an effective marketing analytics strategy to meet the business objectives in the most efficient and cost-effective manner.
Responsibilities:
Leverage database marketing and data mining concepts to support enterprise-wide customer insight, channel effectiveness and supply forecasting
Works closely with other sales and marketing teams, including digital engagement, product marketing, communications, web, and events to understand the systems and data points applicable to each group, and to advise on areas for opportunity and collaboration in ingesting and tracking data.
Develop and automate reports/models that support order and supply analysis
Manage and optimize processes for data intake, validation, modeling, visualization and communication deliverables.
Prepare reports of findings, illustrating data graphically and translating complex findings into written text
Collect and analyze data on customer demographics, needs, lead source and historical data in order to segment data in meaningful ways
Understands how customer data is structured in the systems, and segments the database based on criteria (region, life cycle stage, persona) to best target a specific market or user type.
Supports all digital marketing efforts by analyzing and interpreting customer, campaign and market data that he/she consolidates from various systems.
Work with IT to add/update data fields in CRM systems that capture relevant data
Education, Certifications & Experience
Minimum Education/Certifications:
Bachelor’s in business, marketing, economics, or finance or related discipline
Minimum Experience:
Three to five years of relevant experience in managing and/or designing marketing performance reporting procedures.
Data analysis, program evaluation and project management experience
Experience using analytics techniques to contribute to company growth efforts, increasing revenue and other key business outcomes.
Experience with SalesForce.com, PowerBI, Google Analytics and Snowflake.
Experience with Internet and email marketing products and services
Market research experience – primary and secondary
Experience with data query and reporting tools, statistical programs such as business intelligence tools, Excel charting, Tableau or similar data analysis tools
Experience or familiarity with statistical concepts.
Experience directing 3rd party modeling initiatives.
Final pay rate is dependent on experience, training, education, and location.