Location: Denver, Colorado
Company: The Outlaw Group
Company Overview:
The Outlaw Group is a collection of Colorado-based companies dedicated to delivering exceptional outdoor recreation and transportation services. Since launching our first rafting trip under Arkansas Valley Adventures in 1998, we've expanded to include:
- AVA Rafting & Zipline: Offering world-class whitewater rafting, ziplining, and other outdoor adventures.
- Peak 1 Express: Providing reliable airport transportation between Denver International Airport and Colorado’s mountain communities.
- Breckenridge Ski & Sport: Specializing in ski, snowboard, and bike rentals in Breckenridge.
- MileMarker Van Rentals: Offering affordable van rentals for groups, enhancing travel experiences across Colorado.
- Black Label: Delivering premier private transportation services throughout Denver and the Front Range.
With over 25 years of experience, we strive to offer unparalleled guest service, foster connections between our guests and Colorado’s natural areas and increase travel accessibility throughout the state.
Job Description:
We are seeking a detail-oriented and results-driven Marketing Analyst & Coordinator to join our team. In this role, you will monitor, analyze, and optimize marketing initiatives across our diverse brands. Your focus will be on leveraging data-driven insights to enhance performance, maintaining website and content quality, and ensuring all marketing efforts align with our brand strategies.
Key Responsibilities:
Performance Analysis & Reporting
- Monitor and analyze marketing campaign performance using tools such as Google Analytics, HubSpot, Moz, and Semrush.
- Review daily metrics, including traffic, conversions, engagement, keyword performance, and SEO rankings.
- Create and present detailed performance reports for multiple brands, outlining trends and actionable insights.
- Evaluate campaign success metrics and recommend adjustments for optimization.
- Prepare data and reports for marketing meetings.
Market Research & Strategy
- Conduct market research to analyze trends and inform strategic decisions.
- Monitor competitor activities to identify opportunities for improvement.
Web & Content Management
- Perform daily checks on websites to ensure content is up-to-date, functional, and aligned with current campaigns.
- Oversee web editing and maintenance for all sites.
- Maintain and update the content calendar, scheduling blog posts, social media updates, and web content.
- Ensure content production stays on schedule across all platforms.
Third-Party Listings & Referral Sites
- Manage and optimize content on third-party listings, such as Viator and TripAdvisor.
- Regularly review and update listings to ensure accuracy and maximize visibility.
Social Media Management
- Oversee weekly social media activities for 1-2 brands, including content scheduling, posting, and engagement.
- Respond to comments and messages while analyzing engagement metrics to refine strategies.
Partnership Deliverables
- Coordinate deliverables for partnerships, such as email blasts, blog posts, and content schedules.
Project Management
- Utilize strong project management skills in tools like Asana to ensure tasks are completed on time and aligned with goals.
Collaboration
- Work closely with team members to develop and maintain marketing materials, ads, and strategies for all brands.
Qualifications:
- Proficiency in Google Analytics, HubSpot, Moz, and Semrush.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Experience with web content management and social media platforms.
- Excellent project management and organizational skills, preferably with experience in Asana.
- Exceptional attention to detail and ability to manage multiple priorities.
- Strong written and verbal communication skills.
- Salary Range: 62k-72k salary
- This role is ideal for someone who thrives on using data to drive decisions, enjoys managing a variety of marketing tasks, and excels at keeping multiple projects on track. If you're passionate about optimizing campaigns and making a tangible impact, we'd love to hear from you! The position is eligible for health/ vision/ dental, unlimited PTO policy, and 401k