Marketing Data Analyst II – Channel Optimization

Tailored Brands, Inc. is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. We operate retail stores in all 50 states and Canada. Our U.S. retail stores are operated under the brand names of Men’s Wearhouse, Jos. A. Bank, Men’s Wearhouse and Tux, and K&G Fashion. Our Canadian stores are operated under the brand name of Moores in ten provinces. Our purpose is we help people love the way they look and feel for their most important moments. We accomplish this by putting customers at the center of every decision, rallying together to achieve common goals, and striving for excellence and continuous improvement.  We help fulfill this purpose by valuing differences and knowing they make us better and showing up with courage to always do the right thing. If you want to make a difference, be part of a great team and grow, you might be a perfect fit.

About the Job

Tailored Brands’ Enterprise Analytics team is central to our data-forward strategy, driving insights into every aspect of our business, supporting stakeholders across the organization, and creating a legendary customer experience.

Our Enterprise Analytics team is seeking a Marketing Data Analyst ll who will partner closely with Marketing as well as eCom stakeholders on our marketing activities – evaluating performance, analyzing customer acquisition, and identifying opportunities to attract, retain, and delight customers.  You will leverage your skills in stakeholder management, data processing and storytelling, to ensure quality analytical work that is impactful to business outcomes.  And you’ll coordinate with senior leadership to understand what’s working, what we should change, and make tradeoffs between tactics.

Tailored Brands is a high-growth, collaborative environment where people who are comfortable with ambiguity and have an investigative mindset will thrive.  If you love technology, have a grasp of the big picture, and communicate equally well with software engineers and business stakeholders, we are looking for you!

What You’ll Do | Key Accountabilities

• Partner with business stakeholders on marketing and customer analytics, delivering creative solutions and innovative strategies to drive real business results. 


• Interpret data to identify business trends, conduct ad-hoc analyses, and identify digital marketing opportunities.


• Analyze customer segments, churn, retention, and buying behaviors.


• Develop and streamline reporting and dashboards. Identify what metrics matter as you craft elegant reports and proactively monitor them.  Improve data sources and automate processes so that you can maximize time spent on high value ad-hoc pursuits.


• Own the analytics outcomes for marketing channel performance and optimization, partnering with the business stakeholders to define and prioritize a roadmap as well as execute to plan.


• Collaborate with colleagues in Data Engineering to develop ongoing improvements to data quality, standardized definitions, governance, tools, and approaches. 


• Manage and prioritize multiple projects simultaneously based on what is most impactful to the business and our customers


• Present analyses in a clear, interpretable, and applicable way that can be shared widely, communicating effectively with both technical and non-technical partners.


• Partner across Analytics to share learnings, align on methodologies and leverage best practices.

Skills & Experience

• 5+ years of experience in analytics, with progressive responsibility initiating, executing, and presenting projects for cross-functional teams.


• Fluent with complex SQL queries and dataset transformations on large datasets.


• Experience in quantitative marketing (correlation, clustering, segmentation, regression)


• Experience with advanced data visualization tools such as Google Data Studio, Tableau, or Power BI which allow you to create rich dashboards and derive insights. 


• Familiarity with marketing Familiarity with marketing channels and external agencies including social, search, and display.


• Familiarity with A/B testing process, outcomes and tools and the use of testing to improve marketing outcomes.


• Strong communication and collaboration skills; act as a bridge among business, analytics and engineering teams. 


• Proven ability of delivering highly complex analytics projects involving methodology development, analysis, strategic recommendations, and presentation of the findings.


• Familiar with agile methodology (such as scrum, Kanban) and project management software like JIRA, GitHub, Confluence tools.


• Confidence to scrutinize and share the limitations of our analyses when the data isn’t perfect.


• Bachelor’s degree in a technical field like Computer Science, Economics, Finance, Statistics, Operations Research, or Industrial Engineering, or relevant experience.

Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.

Work Environment, Physical & Mental Demands

• Ability to sit and work at a computer keyboard for extended periods of time 


• Ability to stoop, kneel, bend at the waist, and reach daily


• Able to lift and move up to 25 pounds occasionally


• Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment


• Hours regularly 40 hours per week, as work dictates, from a remote office location.

Benefits

This role is eligible for health, dental and vision insurance, prescription drug, retirement savings (401k, employer-funded retirement plans, deferred compensation, and other defined-benefit or defined-contribution), life insurance, accident and disability, paid time off for sick leave, vacation (80 hours per year), bereavement, jury duty, holidays (10 days per year), wellbeing program, commuter, adoption assistance, legal services, and employee merchandise discounts.

Work-Life Balance

We understand the demands of work, school, family, and personal responsibilities.  Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs.  We offer programs such as\:

• Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend


• Holiday Early Departure | close out early the business day before a company observed holiday 

$105,000-$120,000.  This salary range is specific to Colorado, New York, California, and Washington, and may differ in other locations. We take into consideration an individual’s skills, background, and experience in determining final salary. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.

Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.