Nutrition Product Marketing Analyst

JOB SUMMARY:

The Product Marketing Analyst will be able to project manage the product-to-market process from concept to development through launch. This candidate will lead cross-functional teams to ensure a successful, timely product launch. This person will also create the product positioning and be responsible for the product's lifecycle. The ideal candidate will be a strategic thinker. Direct Sales experience is a plus.

Essential Duties and Responsibilities:

*A successful Product Marketing Analyst satisfactorily performs these general categories of duties.

Responsibilities include, but are not limited to:

• Develop and execute the roadmap portion of the marketing strategic plan for nutrition products.
• Perform competitive analyses to ensure product relevancy and set target price.
• Perform and present nutrition product trend analyses.
• Followed and analyzed market trends to determine relevant product positioning.
• Establish product launch timing.
• Develop a three-year product roadmap utilizing market research and affiliate input.
• Lead cross-functional teams to bring products from concept to launch.
• Be responsible for on-time product launches; Take responsibility for the product lifecycle.
• Identify product features and benefits; identify product competitive differentiation.
• Define the product launch communicator's objectives.
• Develop launch schedules and coordinate all launch support activities with internal stakeholders.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Superior project management and interpersonal skills.
• Team player who collaborates well with others.
• High degree of integrity; able to handle confidential information with absolute discretion.
• Strong initiative (drive, sense of urgency) and flexibility.
• Detail-oriented with a high degree of accuracy, including mathematical aptitude.
• Adaptable and comfortable with change, focused on continuous improvement.
• Ability to work independently as well as in a team environment.
• Excellent analytical, critical thinking, and problem-solving skills
• Excellent organizational and team-building skills
• Computer Skills - proficient with Microsoft Office.
• Working understanding of nutrition products.

Education and/or Experience:

• BS degree in marketing or a related field.

• Minimum of 2 years experience in a corporate product marketing (or project management) role,

preferably within the Direct Sales industry

Skills and Abilities:

• Ability to maintain a keen attention to detail, multitask, and work well under pressure.

• Ability to multitask with tight and changing deadlines.

• Approachable with excellent interpersonal communication skills and the ability to work as a team.

player while maintaining a high degree of customer service and confidentiality.

• Ability to prioritize job tasks to change priority in a deadline-driven, fast-paced work

environment