Sales and Marketing Analyst

Sales & Marketing Analyst

Direct Hire. Hybrid

Carlsbad, CA 90-100k

The Sales & Marketing Analyst is a key member of the team, collaborating across departments to define performance indicators, create predictive models, and drive data-backed decisions. This role partners closely with the VP of Sales & Marketing to support sales, operations, and other teams in achieving revenue goals.

Responsibilities:

• Develop and implement analytical solutions to boost revenue growth and enhance decision-making in Sales & Marketing.
  


• Define and report on monthly, quarterly, and year-end New Rent Revenue.
  


• Utilize Power BI to identify data sources and requirements for analytics initiatives.
  


• Analyze sales reports and data to improve sales ratios and revenue.
  


• Stay updated on industry trends and best practices in analytics.
  


• Collaborate with IT and external partners to enhance CRM and troubleshoot issues.
  


• Support Revenue Management projects requiring CRM use, including pricing, acquisitions, and new development setup.
  


• Measure marketing ROI, conversion rates, and cost per metrics to identify areas for improvement.
  


• Benchmark current sales & marketing performance against industry best practices.
  


• Analyze customer data to uncover insights into consumer behavior.
  


• Develop and automate reports, dashboards, and scorecards for internal and community sales & marketing teams.
  


• Ensure CRM data quality through monitoring and checks.
  


• Lead competitive analysis, market data, and CRM training efforts.
  

Requirements

Qualifications:

• Bachelor's degree in a related field (Master's preferred).
  


• Experience with Microsoft Dynamics and Power BI.
  


• 5+ years of experience in analytics, data science, or similar.
  


• Proven success in developing and implementing analytics strategies.
  


• Strong leadership and communication skills.
  


• Experience working with cross-functional teams.
  


• Proficiency in data visualization and statistical analysis software.
  

Benefits