Sales & Marketing Analyst

***Must live in Louisiana, Arkansas, Mississippi or Tennessee*** Role can be in office or remote in one of these states***

Job Title: Sales & Marketing Analyst

Job Summary:

Responsible for analyzing market trends, customer behavior, and sales performance to identify opportunities for improvement and to optimize marketing campaigns for the Company. 

Essential Duties & Responsibilities:

• Creates and produces a sales scorecard and distributes it to the Executive Team on a daily basis.
• Clearly explains where a sale originates as well as the marketing tactics that contributed to the sale while simultaneously combining marketing agency and warehouse data to optimize future growth plans. 
• Tracks each sale by the age of market and easily conveys if a customer originated from a ‘legacy’ or ‘new’ fiber construction build.
• Works with leadership to create monthly sales forecasts by channel for presentation to Finance.
• Coordinates and documents the construction build calendar and works closely with Marketing to ensure flawless execution of strategy. This entails summarizing status changes internally in an easy-to-consume document or e-mail ensuring all appropriate teams receive updates weekly.
• Builds a process to identify, contact and track the disposition of all customers with cable service today, who need to migrate to fiber for uninterrupted internet service.
• Manages all aspects of the referral program on a monthly basis and tracks this information on a scorecard.
• Produces the compensation file for the Finance Department allowing them to pay all referral payments.
• Tracks sales backlog and effectively communicates any critical issues that may arise.
• Tracks the install cancellation rate in a legible scorecard.
• Forecasts and tracks industry marketing and sales trends based on collected data. 
• Becomes the voice of all ‘Vision’ related topics, through one Sales and Marketing lens.
• Defines the Company’s ‘sources of truth’ for all tracking purposes to ensure alignment with official Finance reporting.

Job Qualifications:

• Bachelor’s Degree in Marketing, Business Management, Analytics, Economics, Statistics, or a related field is required.
• 5+ years of experience in a data analysis or marketing analytics role required.
• Ability to travel into the market, at a minimum quarterly, is required.
• Must have a valid driver’s license and a clean driving record.

Skills:

• Excellent verbal and written communication skills. 
• Excellent presentation and interpersonal skills.
• Excellent organizational skills. 
• Strong attention to detail and accuracy.
• Superior research and analytical skills.
• Ability to translate complex concepts and methodologies into easily understood language.
• Ability to analyze large datasets and draw meaningful conclusions.
• Ability to work independently and as part of a team.
• Proficient in data analysis and visualization tools (e.g., SQL, Excel, Tableau, Power BI).
• Experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot) is a plus.
• Proficient with Microsoft Office Suite or related software. 

Physical Demands:

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; talk or hear. The employee frequently is required to stand, walk, and sit; climb, balance, stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision depth perception, and ability to focus.

The conditions listed are representative of those that must be met by an employee to perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by managers as deemed appropriate.

Equal Opportunity Employer/Veterans/Disabled