Senior Marketing Analyst – Join the Team at D2G!
Are you a data-driven strategist who loves turning insights into impactful marketing moves? At D2G, we’re looking for a *Senior Marketing Analyst* to elevate our customer experience and accelerate revenue growth through data-led CRM strategies! With a flexible hybrid work schedule—two days in our vibrant office in Fall River, MA (Tuesdays and Thursdays) and the other days from home—you get the best of both worlds: in-person team synergy and work-from-home balance.
Why D2G?
At D2G, we don’t just drive sales; we drive growth, innovation, and customer satisfaction. As part of our team, you'll dive into a company culture that values collaboration, creativity, and a shared goal to push boundaries. Not only do we offer competitive benefits, but we also believe in fostering a fun, supportive environment where your ideas matter.
What You’ll Do:
- Craft and Execute CRM Strategies: Design, implement, and manage CRM lifecycle strategies across email, SMS, print, and more to boost customer engagement and loyalty.
- Develop Rapid Testing Initiatives: Develop a rapid testing strategy for our CRM channels, refining and optimizing campaigns to maximize results.
- Analyze and Act: Track key lifecycle metrics, identify trends, and create insights to fine-tune our marketing programs. Analyze data to identify trends and opportunities to refine CRM campaigns.
- Audience Segmentation: Deliver tailored, engaging content through audience segmentation, ensuring personalized and effective outreach.
- Collaborate Cross-Functionally: Work closely with teams across Data & Analytics, Creative, Product, Finance, and Operations to ensure successful rollout of marketing strategies and campaigns.
What We’re Looking For:
- Analytical Pro: You have a passion for data, with advanced Excel skills and ideally SQL knowledge. Familiarity with analytics platforms like Looker or Google Analytics? Even better!
- Project Planner Extraordinaire: You know how to manage projects, meet deadlines, and drive alignment across teams.
- Communicator & Collaborator: Strong communication skills and a team-player mentality are key. You’ll thrive in our dynamic, fast-paced setting.
Education and Experience:
- Bachelor’s degree in marketing, Business, or a related field
- Proven experience in data analysis, CRM strategy, and cross-functional collaboration
- Advanced Excel skills required, and SQL skills preferred.
- Experience in Looker, PowerBI, Google Analytics, and other analytics platforms preferred but not required.
Ready to bring your skills to a company that celebrates data, growth, and a fantastic team culture? Join us at D2G and make an impact that matters!