TechTarget is seeking a Statistical Marketing Analyst to
join its Data Analytics team. This person will be responsible for providing key
analysis and reporting needed around a range of products related to purchase
intent and account based marketing, as well as web traffic, email marketing
campaigns, and other product support. They will also help to build out
predictive algorithms and recommendation engines used to improve content
creation and performance, email targeting, and member engagement, and optimize
business processes.
Essential Job
Functions:
- Use strong analytical skills to execute ad-hoc
analysis and generate standard reports on large data sets as it relates to
purchase intent, the TechTarget
Membership, Web Traffic and Product performance and synthesize the
results into actionable information;
- Assist building out predictive models for
various use cases.
- Help create dynamic reporting and visualizations
that allow business users to make decisions around content creation, products
and emails to send.
- Develop knowledge of our core product offerings
and how they perform against our database as well as developing and maintaining
knowledge of our core IT Topics to accurately project performance.
- Learn advanced analytical techniques in R and
Python that can be applied to address a diverse set of business goals.
Knowledge, skills,
and abilities required:
- Bachelor’s Degree in Mathematics, Computer
Science, Econometrics, or related;
- 1-3 years’ experience in data mining,
statistical analysis, web analytics or marketing analytics;
- Demonstrated ability to analyze and communicate
findings in non-technical terms;
- Strong interest in the analytical side of
marketing as it relates to response rates, database segmentation and overall
campaign strategy
- Working knowledge/experience with SQL and
statistical applications like R, Python, SAS, SPSS preferred; and,
- Ability to quickly grasp technical concepts and
build on technical skills.