Location:
2727 N Central Ave, Phoenix, Arizona 85004 United States of America
U-Haul is seeking a Digital Marketing Analyst to join our growing team. As an Analyst at U-Haul, you will be responsible for defining and implementing measurement strategies that align with both program and department goals.
A successful Digital Marketing Analyst has experience analyzing and reporting, as well as an in-depth knowledge of digital marketing. You are responsible for your assigned programs’ success online. You will work closely with U-Haul’s business units to provide a better customer experience on U-Haul owned websites, through email and other channels of marketing
Responsibilities include:
- Analyze and report regularly on key metrics and provide actionable insights based off the results
- Research U-Haul and competitor products, services and current strategies to identify new opportunities
- Manage marketing/ecommerce funnels to improve conversion rates
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Liaise with other U-Haul teams to optimize customer experience and ensure brand consistency
- Establish best practices in digital marketing and stay up-to-date with digital technologies developments
- Help shape and influence our communication platform’s email marketing capabilities
- Set digital marketing strategies using all necessary channels
- Analyze online user behavior and optimize the customer journey to increase conversion rates
- Evaluate effectiveness of marketing campaigns
- Develop, test and implement email campaigns
- Track, analyze, and report on A/B and multivariate tests
- Ensure tracking implementation is executed correctly
- Collaborate with other departments to implement proper measurement plans in a timely manner
- Identify data anomalies and what causes them
- Research and test new methodologies to improve internal analytical procedures
- Clearly and effectively communicate your analysis to internal stakeholders, both horizontally and vertically
Qualities of an ideal candidate:
- Must be detail-oriented
- Outstanding analytical capabilities, strategic thinking and creativity
- Ability to take complex marketing concepts and effectively communicate concepts to all levels of the organization
- Resourceful problem-solver with ability to excel in an ambiguous environment
- Basic understanding of the marketing funnel and the different phases of the customer journey
- Strategic thinker
- Excellent project management skills
- Enthusiastic and self-motivated
- Logical and methodical approach to problem solving
- Works well in groups and individually
- Passionate about continual learning and applying what you’ve learned
- Strong verbal and written communication skills
- Ability to effectively communicate analytical insight to internal stakeholders
- Basic understanding of the marketing funnel and the different phases of the customer journey
- Must be able to multi-task and take initiative with projects
- Experience working with analytics software
- Experience in data analysis techniques and Microsoft Excel
- Experience in measuring and analyzing online marketing campaigns including: organic and paid search, email, affiliate, display and social
Education and Training:
- Bachelor’s degree (or equivalent work experience) in marketing, computer information systems, business data analytics, or other related areas
- Minimum 3 years’ experience with email campaign management
- Minimum 3 years’ experience managing a website
- Basic HTML knowledge
- Experience in Marketing and/or Content Writing for the Web
- SEO knowledge preferred but not required
- GAIQ Certification and experience working with website optimization tools for A/B and multivariate testing is a plus but not required
Benefits:
- Competitive salary
- Health insurance/benefits (including medical, dental & vision)
- Subsidized gym membership (including paid fitness classes)
- Life insurance
- Stock options
- Business and travel insurance
- MetLaw Legal program
- MetLife auto and home insurance
- Discounts on Apple products, cell phone plans, hotels and more
- Commuter benefits program
- 401k options
- Paid holidays, vacation and sick days
- In-house cafe featuring options for all diets
- 24-hour physician available for kids
- Community volunteer opportunities
- Opportunity to travel for digital marketing conferences
U-Haul Holding Company, and its family of companies including U-Haul International, Inc. (“U-Haul”), continually strives to create a culture of health and wellness. Consistent with applicable state law, U-Haul will not hire or re-hire individuals who use nicotine products. The states in which U-Haul will decline to hire nicotine users are: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Pennsylvania, Texas, Utah, Vermont, Virginia, and Washington. U-Haul has observed this hiring practice since February 1, 2020 as part of our commitment to a healthy work environment for our team.
U-Haul is an equal opportunity employer. All applicants for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.