Job Duties and Responsibilities
· Organizes and executes marketing activities for each company under CD Holdings
· Coordinates with GMs, Sales, and Program Managers to launch various marketing efforts throughout the year
· Implements and measures the success of a yearly marketing plan
· Provides editorial direction by proofing and editing all marketing collateral, including websites, across all companies
· Presents a clear and distinct direction that exemplifies the CD Holdings, Inc. Mission Statement and encourages a positive, productive, and professional business climate that is consistent with the company culture
· Organizes the schedules and writes news releases to keep the CD Holdings family of companies in the media as desired
· Works with the Finance Department and CEO on alternative ways of obtaining funding for strategic initiatives
· Provides leadership on a daily basis that encourages inter-departmental teamwork
· Researching, arranging and managing trade events
· Providing, administering and distributing meaningful and accurate marketing intelligence data to support the product lines the company offers
Minimum Qualifications
· Bachelor’s degree with a strong academic record in marketing, advertising, communications, business, or related field required
· Minimum 3-4 years working in marketing department or agency with hands-on experience using a variety of traditional and digital marketing channels including: web, mobile, marketing automation, email marketing, digital analytics, SEO/SEM, online advertising, social media marketing and direct mail
· Proven track record of progressive business leadership skills. Understands essential dynamics, strategies and drivers of the client's business
· Strong communication skills, with the ability to relate to, persuade, and build consensus with clients and internal teams, while educating them on emerging and traditional marketing tactics
· Creative individual with drive, confidence and the ability to influence and persuade others at any level of the business
· Highly organized with strong project management skills