Marketing Data Analyst

Job Summary:

i3 Broadband is the leading fiber-to-the-home (FTTH) operator in Illinois, providing Gigabit-speed fiber-based services to residential and commercial customers throughout Central Illinois, Missouri, Rhode Island, and we are growing rapidly. We're searching for a Data Analyst who can oversee all aspects of marketing reporting and build strategic marketing project plans.

Duties/Responsibilities:

• Using data mining to extract information from data sets and identify correlations and patterns
• Organizing and transforming information into comprehensible structures
• Using data to predict trends in the customer base and the consumer population as a whole
• Performing statistical analysis of data
• Using tools and techniques to visualize data in easy-to-understand formats, such as diagrams and graphs
• Managing data updates as required to assure accuracy and validity of all data at any given time
• Delivering Marketing Lists to assure marketing campaigns are executed as scheduled
• Preparing reports and presenting these to management or clients
• Monitoring data quality in conjunction with the corporate data analytics team
• Communicating with stakeholders to understand data content and business requirements
• Development of requirements for IT and/or vendors based on business stakeholder interviews, system capabilities and available platforms & technologies.
• Project management of all data-related marketing projects from start to finish.
• Making effective decisions when presented with multiple options for how to progress with a project
• Serving as a point of contact for teams when multiple units are collaborating on a deliverable to ensure team actions remain in synergy with efficiency and accuracy as top priorities across all.
• Communicating with leaders to assure requirements & output aligned with strategic goals
• Performing quality control to maintain the standards expected

Required Skills/Abilities:

Data Analysts need to possess extremely strong analytical skills. They need the capacity to work with large amounts of data, extract relevant information and draw logical conclusions. A successful Marketing Data Analyst candidate requires specific prerequisite skills and qualifications including:

• MUST BE PROFICIENT IN EXCEL (data extraction, pivot tables, charting, analysis).
• The ability to pay attention to detail when working with data to make accurate conclusions and predictions
• Understanding of CPNI and PPI regulations, requirements with regards to customer data and marketing activities
• Strong verbal and written communication skills to effectively share findings with shareholders
• A solid understanding of marketing operations, multiple data sources, data organization and storage
• Strong skills in Google Analytics & reporting, PowerBI, AI use in Data visualization, mathematics and analytics.
• In-depth knowledge of data analysis techniques and how they are best leveraged in our data environments
• Knowledge of relevant relational databases

Education/Experience:

• Bachelor’s degree in marketing or related field required
• Five or more years of experience in digital marketing and advertising
• Able to work with colleagues at all levels to develop marketing goals and evaluate results
• Good at problem-solving and communication

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.

Benefits Offered:

• Competitive starting wage
• Medical, Dental, and Vision insurance
• Flexible Medical Spending Account
• Paid Time Off
• 7 paid holidays
• Company Matching 401(k)
• Company-paid life insurance
• 100% FREE services to employees who live within our service area

Equal Opportunity:

i3 Broadband is an equal-opportunity workplace that respects the diversity of our customer base and our team. We will treat customers, employees, and applicants fairly without regard for gender, race, age, or any other characteristics protected by law. Our employment decisions are made on the basis of qualification, merit, and business need.