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Role Description
As a remote Senior Marketing Data Analyst located in Atlanta, GA, Birmingham, AL, or Minneapolis, MN you will assist with cross-channel media performance analysis and reporting with the goal to partner across marketing for fast and accurate reporting. This role is responsible for driving analytics-based channel investment performance recommendations and influencing decisions throughout the organization.
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Lead and manage ad-hoc marketing analysis and reporting
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Integrate media marketing analytics tools and agency partner inputs
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Act as a Marketing SME of conceptualizing and developing data-driven, actionable business analysis
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Provide updates on segment-level performance and optimization
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Maintain vendor relationships to source data and refresh models
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Tighten data integrations for specific attribution models
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Build/support dashboard outputs
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Collaborate on testing opportunities to gain insights across channels and tactics
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Leverage market data to understand changes in competition and business performance
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Provide hands-on, real-time analysis and recommendations
Qualifications
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Bachelor’s Degree in Engineering, Mathematics, or similar STEM field
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5 years of experience in strategic analytics
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Experience in working with a variety of data sources, such as DMP, DSP, ad server data
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Experience in Marketing Analytics
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Expertise in Tableau, Google Analytics, or similar digital analytics tool
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Experience in a consulting role or business advisory role
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Experience with creating marketing reports utilizing strong analytical skills
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Excellent attention to detail and executive presence
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Experience developing relationships and driving influence
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Understanding of marketing channels
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Self-starter with the ability to work independently and handle multiple tasks in a fast-paced environment
Work Arrangement
Shipt considers candidates located near a Shipt office or workspace in Birmingham, San Francisco, or Minneapolis to be hybrid, which means that they have the flexibility