Marketing Analyst - ManageEngine

ManageEngine is the IT management division of Zoho Corporation. With over 280,000 customers across the world, ManageEngine is a recognized leader in the IT management space. We've been witnessing phenomenal growth, and to keep up with the demand, we are doubling down on our efforts by building a world-class team.

The central marketing team is a group within ManageEngine, dedicated to marketing world class enterprise IT solutions, across 190 countries. We are seeking a talented, self-motivated and dedicated marketing associate to join our North American marketing team, and work on market analyses, customer segmentation and trend reports. The ideal candidate will need to have a data-driven approach and will need to get hands-on to accomplish tasks.

The candidate should be open to travel (domestic and international), and may have to occasionally accommodate collaboration in global time zones.

Job responsibilities include, but are not limited to, the following:

• Develop a strong understanding of Go-to-Market (GTM) strategies and best practices to drive effective marketing initiatives.
  
• Be on the top of relevant technology trends. Conduct market research and competitive analysis to identify opportunities.
  
• Analyze and interpret data from various marketing channels (e.g., digital, social media, email, web analytics), and provide business intelligence.
  
• Develop and maintain dashboards and reports to track key performance indicators of various campaigns. Provide actionable recommendations to enhance marketing campaign effectiveness.
  
• Conduct customer analyses and segmentation, and generate dashboards/reports that provide insights into various behavioural patterns.  
  
• Collaborate with cross-functional teams including marketing, sales, product, and finance, to enhance customer engagements from a marketing point of view. Perform A/B testing and other experiments to optimize customer marketing efforts.
  
• Ensure data accuracy and integrity by working with data management and reporting systems.
  

Basic qualifications

• 2+ years of relevant work experience in marketing analysis and customer reports. Experience in B2B/high-tech products/services is preferred
  
• Proficiency in data analysis tools such as Google Analytics, Excel, SQL, and data visualization platforms (e.g., Zoho Analytics, Tableau, Power BI).
  
• Strong analytical and problem-solving skills with attention to detail.
  
• Familiarity with digital marketing channels and campaign tracking methodologies.
  
• Excellent communication and presentation skills. Ability to work collaboratively in a fast-paced environment.
  

Preferred qualifications

• Experience with marketing automation platforms like Zoho, HubSpot, Marketo, or Salesforce.
  
• Knowledge of statistical analysis and data modelling.
  
• Understanding of SEO, SEM, and paid media analysis.
  

Compensation/Benefits:

The salary range for this position is $60,000 - $75,000 per year. Permanent employees are offered competitive pay and a full suite of benefits, including medical, dental, and vision insurance as well as a company-sponsored 401k. Please note, this is not a remote position.

Zoho Corp. is an equal opportunity employer and is committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

Successful applicants undergo a standard background check and demonstrate eligibility to work in the United States.

Work Authorization Requirements:

To be considered for employment, all candidates must have the legal right to work in the United States without company sponsorship now or in the future. This position is not open to sponsorship for work visas.